Install MonsterInsightsįor the next step, log into your WordPress dashboard and install and activate the MonsterInsights plugin. However, with MonsterInsights, the best WordPress analytics plugin, you can do this easily without touching any code. It will also show different methods for adding Google Analytics to your website, such as using Global Site Tag (gtag.js), HTML, and more. You’ll now see your property information, which includes your tracking ID, stream name, and measurement ID. Because we’ll be using MonsterInsights later in this guide, turning this option off avoids duplicate data streams.Ĭlick the Create Stream button to finish setting up your Google Analytics property. Now, click the switch to turn off Enhanced Measurement. To do this, enter your WordPress website’s URL and name. In your case, you’ll need to select the Web option on the following screen.įrom there, you can set up your website’s data stream. To set up Google Analytics on your website, you’ll need to choose where you’ll collect data. Tick the checkbox to accept the data processing terms and click I Accept. Next, Google will show its terms of service agreement for your country or region. There are several to choose from however, we suggest the “Get Baseline Reports” option because it lets you get all the Google Analytics reports in your account.Īfter choosing your objectives, click Continue. ![]() Now let’s choose some business objectives to help you get more personalized reports. Here, you can choose a business industry category and your business size. ![]() Next, fill in some details about your business. Enter a property name and confirm details, such as your timezone and currency. Now you’ll head to a new screen where you can create a GA4 property. Now you can set up your account by entering an Account Name.īelow are data-sharing settings that you can customize by selecting each checkbox. Create a Google Analytics PropertyĪfter signing in or signing up for a Google Analytics account, click the Start Measuring button. Now you can log into your existing Google account or sign up for a new one in the following popup. Head to the Google Analytics website and click the “Sign in to Analytics” button in the top right corner. If you don’t already have one, you can create one for free. Step 5: View Your Google Analytics Dataįirst, you’ll need a Google account.Complete the MonsterInsights Setup Wizard This allows you to keep up with the latest advances in web analytics while still enjoying the simplicity and ease of use that MonsterInsights offers.įor more information, see our MonsterInsights review. With MonsterInsights, you can get the best of both worlds by integrating your WordPress site with GA4 without the hassle of complex configurations. It also introduces more advanced AI to help anticipate your customers’ future actions. GA4 provides more detailed and flexible reporting with an emphasis on understanding the customer journey. MonsterInsights also seamlessly integrates with Google Analytics 4 (GA4), which is now replacing Google’s Universal Analytics. This plugin simplifies adding Google Analytics to your WordPress site and enhances its functionality. ![]() However, for WordPress users, there’s an easier way: MonsterInsights, the best Google Analytics plugin for WordPress. Alternatively, you can manually add the code to the functions.php file of your WordPress theme or child theme files. You can do this by embedding a small piece of JavaScript code provided by Google into your site with a WordPress code snippet plugin or using Google tag manager. To get these insights, you need to add Google Analytics to your website. This information is invaluable for improving your site’s user experience, increasing conversions, and growing your business. It collects and presents a wide range of demographic data, such as where your visitors come from, what devices they use, what pages they visit the most, how long they spend on your site, and much more. Google Analytics is a powerful tool that provides insights into how visitors interact with your website. In this guide, we’ll explore the basics of Google Analytics and how to add it to your WordPress site using MonsterInsights, a popular WordPress plugin. This can help you make informed decisions to improve your site and grow your business. Google Analytics, a free service provided by Google, allows you to gain insights into how users find and use your website. Do you want to learn how to add Google Analytics to WordPress?
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